How not to recruit

I’m continuing a series of post on what I’ve been learning about recruiting volunteers for children’s ministry. You can check out the first post below.

“Help we need more volunteers!”

So, what are we doing to recruit volunteers? I’m glad you asked… but let me start with what we haven’t done.

We haven’t publicized our need. We haven’t asked for help from the pulpit or in the bulletin. We haven’t held any enlistment campaigns. We haven’t sent letters of flyers home to parents (we did do this once a couple of years ago but we probably won’t again). We haven’t made “cold calls” to people not serving. We haven’t required people to serve… ok, enough of that. I think you get the picture.

Is there anything wrong with these approaches? No, they’re fine and sometimes necessary, but there are a couple of dangers that accompany these types of widespread approaches.

1. You look desperate.

“But, I am desperate” Yeah, I know… me too, but we can’t appear that way. Who wants to climb aboard a sinking ship or get involved with a ministry that appears needy? People want to be a part of a winning team and if they think you’re floundering they’ll avoid you like the plague. If you want to publicize something don’t start with the need, start with your wins. Tell people what’s going great. Then let them know that they could be a part of it… if they want to.

2. People respond out of guilt.

Most of the time the people who respond to public appeals for volunteers respond out of guilt. This might seem fine at first, but trust me, you don’t want these people. Not that they’re not good people, but if they only signed on to your ministry because they felt obligated, then they’re probably not going to be happy or satisfied in their service. People who don’t enjoy what they doing in ministry are like time bombs. They are going to blow up and walk out. The only question is when and how many people are they going to take out with them.

To make sure we have people that aren’t responding out of guilt we give people lots of “outs” in our application process. We’re constantly telling volunteers that our goal is not to fill the holes but to help them find a place in ministry that they love. If that happens to be outside of children’s ministry, all the better. A lot of times people ask us, “Where is your greatest need?” We refuse to answer that question, because our need is not the key factor. What’s important is what are they good at and what will they enjoy doing. If they don’t know what that is, we’ll help them discover it, but our goal is that every volunteer loves their ministry and is equipped to do it well. We never want anyone who is guilted into serving

These are some of the things we’ve found that don’t work. But what is working… that’s still to come.